"Before I got into my plane leaving from Rio, my home town, I came across a very interesting book: The Soul of the New Consumer, by British authors David Lewis and Darren Bridger.

In this book, I faced a new concept -- at least I never heard of it before -- coined by Shel Silverstein, an American author and poet.

It was a funny soup of letters put together to describe a period in which society becomes increasingly chaotic. "Tesarac" was how Silverstein named this period. During these confusing times of a Tesarac and before reorganising itself in a way no one can predict or easily anticipate, old things are dead or dying and we cannot foresee the future. Silverstein believes that the changes taking place as society travels through the Tesarac are so profound that nobody born one side of this "wrinkle in time" will ever be able to understand fully what life was like before it occurred.

When my grandson was 10 years old, four years ago, an information technology guy was fixing my computer at home and came across the need of a password to enter a certain program. From the living room he heard the fuss and shouted: "just type 'seremo' as an ID and 'zizica' as the password. But probably you will have to reboot the computer before."

There he was, a kid with his head into Nintendo and skates and with an absolutely new language that even nowadays many people are not acquainted to.

We are still passing the Tesarac, as David Lewis calls it, and what is apparent, however, is that manufacturers and suppliers trapped on the wrong side of this wrinkle in time will find themselves increasingly overwhelmed by the vastness of the changes it portends. Their more flexible, better informed and astute competitors who have moved through the Tesarac and understand the nature of the New Economy will be able to tap into change and sweep onward to undreamed levels of success." (exert from article Opportunities in Disruption on inma)